An organisational architecture firm built differently.
Growth Vectors is an organisational architecture practice built around a shared diagnostic framework. We don't operate as a traditional consultancy. There's no bench of generalists, no methodology deck, and no solution looking for a problem.
The audit is the starting point for every engagement. What follows depends on what the diagnosis surfaces and who is best placed to address it.
The Team
Each engagement is led by practitioners with direct operating experience, not generalists applying a framework from the outside.
Organisational Audit & Strategy
Mark Mullinix
Mark Mullinix has spent 20 years working across Asia, leading teams in organisations ranging from early-stage startups to Fortune 500 multinationals. He is the founder of Growth Vectors and leads the audit practice, business development, and partnerships.
Before founding Growth Vectors, Mark led partnerships, product, and strategy teams across the region, including managing a globally distributed team of 14 at Ascenda Loyalty, establishing the co-brand Centre of Excellence for American Express, and building partnerships as part of the founding team at yuu Rewards Singapore.
Through these roles, a pattern emerged: rapid growth consistently outpaced people strategy, HR teams were built for execution rather than diagnosis, and organisations addressed symptoms like high turnover, misaligned culture, and stalled performance without examining root causes. These are the gaps Growth Vectors was built to close.
Mark's speciality is reading an organisation across its layers (people, structure, incentives, culture) and producing a diagnosis that's clear enough to act on. He brings a commercial operator's lens to every engagement, which means recommendations are grounded in business reality, not just organisational theory.
Originally from the United States, Mark has been based in Singapore since 2012. He holds an MBA from INSEAD and a Bachelor's in Sociology from Dartmouth College.
Brand Narrative, Marketing Strategy & Leadership Coaching
Michelle Lim
Michelle leads brand positioning and go-to-market strategy for Growth Vectors, and works with clients where audit findings surface a misalignment between how a business presents itself and what it actually delivers.
Her work sits at the intersection of organisational identity and market presence: helping businesses articulate what they do credibly to the people they're trying to reach, and developing the leaders who carry that message.
Growth Vectors works with a wider network of specialists engaged based on audit findings. Partner profiles are published as relationships are formalised.
One framework. Coordinated delivery.
Every engagement starts with the Growth Vectors Organisational Health Audit. The audit determines which specialists are relevant, and in what sequence. There's no upselling and no predetermined package: the findings drive the response.
Clients work with one point of contact through the audit, and are introduced to relevant specialists only when the diagnostic work justifies it. The coordination stays with Growth Vectors throughout.
Get in Touch