Growth Vectors

Perspectives on people, leadership, and organisational design.

We write about the patterns we see across organisations — what works, what doesn't, and why the standard advice often misses the point.

May 2026

Fractional LeadershipPerformance Anatomy

What operators see inside companies that founders often miss

There’s something different about coming in to a company from outside, rather than growing up within the organisation. In most larger organisations, there’s a natural balance between internal and external talent, just as in sports leagues there are developmental players and high-profile transfers. But in rapidly growing, founder-led companies? That tends not to be the case. Done right, a senior hire has the years or decades of pattern recognition to spot, suggest and correct areas which may not be noticed by the founding team.

Mark Mullinix

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May 2026

StrategyPerformance Anatomy

Most companies think they have a hiring problem. Often, they have a leadership system design problem instead.

When growth stalls or complexity rises, the instinct is to look for a person — a new COO, a stronger Head of People. But what looks like a hiring gap is frequently a signal that something deeper has not been designed clearly enough.

Mark Mullinix

Principal

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April 2026

StrategyPerformance Anatomy

Let's talk about strategic hiring

Most organisations don’t have a hiring problem. They have a clarity problem. In most organisations, hiring is reactive. Something breaks, someone leaves, the team is stretched, and a role is opened to solve the immediate problem. The process may be structured, but the thinking behind it rarely is. Strategic hiring looks different. It starts before the vacancy exists. But what does it really mean to be following a strategic hiring process?

Mark Mullinix

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April 2026

StrategyPerformance Anatomy

Leadership capacity is actually a system design problem

**Most companies think they have a hiring problem.** **Often, they have a leadership system design problem instead.**

Mark Mullinix

Principal

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March 2026

AIStrategyPerformance Anatomy

Questioning the old model of leadership

The management operating system most organisations rely on was built for a different world.

Mark Mullinix

Principal

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March 2026

StrategyPerformance Anatomy

Organisations need more flexibility in complex and uncertain times

Organisations today are operating in an environment defined by increasing complexity. So why do many organisations still rely almost exclusively on a hiring model designed for a far more stable world?

Mark Mullinix

Principal

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February 2026

Fractional LeadershipPerformance Anatomy

One of the most underappreciated leadership skills is the ability to recognise that value is contextual.

The same leader can be highly effective in one environment and significantly less effective in another, even when capability remains unchanged. Alignment and timing often matter as much as skill.

Mark Mullinix

Principal

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February 2026

Fractional Leadership

When Fractional Leaders Fail

Fractional leadership tends to struggle in three scenarios: ➙ When organisations expect a fractional leader to replace internal ownership rather than strengthen it ➙ When success is measured by presence instead of measurable outcomes ➙ When leadership teams are aligned in principle but not aligned in execution

Mark Mullinix

Principal

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January 2026

Fractional Leadership

Types of Clients for Fractional Leaders

Fractional leadership is not the right solution for every company or every situation. While the upside can be significant, the downside of placing a fractional leader into the wrong environment is equally real.

Mark Mullinix

Principal

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January 2026

Fractional LeadershipPerformance Anatomy

Effective leadership is not only about building.

It is also about understanding when different phases of an organisation require different types of contribution — and when leadership fit needs to evolve alongside organisational needs.

Mark Mullinix

Principal

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December 2025

Strategy

The Helsinki Bus Station Theory

𝙏𝙝𝙚 𝙢𝙚𝙩𝙖𝙥𝙝𝙤𝙧 𝙞𝙨 𝙨𝙞𝙢𝙥𝙡𝙚: every bus leaving the station shares the same initial stops. It’s only when you stay on the bus long enough that the route becomes uniquely yours.

Mark Mullinix

Principal

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