An organisational architecture firm built differently.
Growth Vectors is an organisational architecture practice built around the concept of the organisation's Performance Anatomy. We don't operate as a traditional consultancy. There's no bench of generalists, no methodology deck, and no solution looking for a problem.
Every engagement starts with a diagnosis. What follows depends on what it surfaces, and whether you want help acting on it.
The Team
Each engagement is led by practitioners with direct operating experience, not generalists applying a set framework that stands up on paper but crumbles in the real world.
Founder · Organisational Diagnosis & Design
Mark Mullinix
Mark Mullinix has spent 20 years leading teams, most of it across Asia-Pacific, in organisations ranging from early-stage startups to Fortune 500 multinationals. He is the founder of Growth Vectors and leads the diagnostic practice, business development, and partnerships.
Before founding Growth Vectors, Mark led partnerships, product, and strategy teams across the region, including managing a globally distributed team of 15 at Ascenda Loyalty, establishing the co-brand Centre of Excellence for American Express, and building partnerships as part of the founding team at yuu Rewards Singapore.
Through these roles, a pattern emerged: rapid growth consistently outpaced people strategy, HR teams were built for execution rather than diagnosis, and organisations addressed symptoms like high turnover, misaligned culture, and stalled performance without examining root causes. These are the gaps Growth Vectors was built to close.
Mark's speciality is reading an organisation across its layers (people, structure, incentives, culture) and producing a diagnosis that's clear enough to act on. He brings a commercial operator's lens to every engagement, which means recommendations are grounded in business reality, not just organisational theory.
Originally from the United States, Mark has been based in Singapore since 2012. He holds an MBA from INSEAD and a Bachelor's in Sociology from Dartmouth College.
Brand Narrative, Marketing Strategy & Leadership Coaching
Michelle Lim
Michelle leads brand positioning and go-to-market strategy for Growth Vectors, and works with clients where a diagnosis surfaces a misalignment between how a business presents itself and what it actually delivers.
Her work sits at the intersection of organisational identity and market presence: helping businesses articulate what they do credibly to the people they're trying to reach, and developing the leaders who carry that message.
Growth Vectors also draws on a wider network of practitioners when an engagement calls for it.
One diagnosis. Your call on what comes next.
The diagnosis stands on its own, and there's no package waiting behind it. Act on it yourselves, or bring us in for the follow-up work, whatever shape it takes. If you do, it's scoped to what the diagnosis found.
You work with one point of contact throughout.
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