About me & working together

Photo by Markus Spiske on Unsplash

The world of full-time, office-based employment has changed forever

I am committed to transforming the relationship between companies and their team members to leverage this new reality.

I offer cost-effective, actionable solutions focused on implementation. I’m passionate about empowering entrepreneurs, and I strive to be a trusted partner for businesses aiming to succeed in competitive markets.

I advocate for fractional employment and non-traditional work arrangements, believing they offer significant benefits for both employers and employees.

My skills & experience

Unconventional Experience –
A Foundation For Success

Skills & Experience

KEY HIGHLIGHTS

  • Designed and built loyalty programs for airlines, transport, and retail coalitions worldwide
  • Led the Partnerships team for yuu Rewards Singapore, signing up 1+ million members in just 100 days!
  • Headed the consulting and advisory practice for Ascenda Loyalty

STRATEGIC

  • Programme Design
  • Partnership Strategy
  • Implementation Roadmap
  • Platform RFPs (Calling and Responding)

EXECUTION

  • Product Development
  • Business / Partnership Development
  • Team Leadership (Build, Operate & Transfer)
  • Fractional Strategy, Product & Marketing

SECTOR EXPERIENCE

  • Loyalty
  • Financial Services
  • SaaS Technology & Platform
  • Entertainment
  • Ground Transportation
  • Airlines
  • Hotel / Luxury Retail
  • eCommerce

Skills & Experience

My portfolio of experiences could perhaps best be summarized as unconventional: from radio sportscasting and production stage management across the United States, to launching the world’s best rewards credit cards, consulting on loyalty programme strategy and working extensively with startup and early stage companies in Asia-Pacific, it’s been a fascinating journey.

Those unconventional experiences created the foundation for my success in business. Managing theatre productions, concerts and tours developed the project and people management skills that propelled me into my post-MBA career with American Express, working on projects as diverse as co-brand card launches, post-acquisition strategic plans, and travel industry partnerships for the Membership Rewards loyalty program.

Being intimately experienced with industries including F&B, security and transport has given the ability to relate to clients in their own language, and live radio equipped me with the confidence to present to any level of an organization and handle the unexpected with poise.

I’ve spent the last 12 years building new ventures, first as founder of my own strategic management consultancy building and optimizing loyalty programmes, and then in scaling a loyalty-tech startup from 40 to 200, followed by launching Singapore’s largest loyalty coalition backed by Temasek and DFI Retail Group.

I’ve worked across industries from luxury retail to airlines, geographies from Leicester to Bangkok, and led projects from initial greenfield strategy conversations to full-scale product launches and long-term program and client management.

When I’m not helping businesses grow, I spend my time with family, books, trail running or travel hacking.

Why Choose Me?

01

Customized Solutions

I  understand that every client is unique, and we tailor my services to meet your specific requirements.

02

Results-Driven Approach

I am committed to delivering tangible outcomes that generate value and propel your success.

03

Client-Centric Focus

Your satisfaction is my priority, and I strive to exceed your expectations at every stage of our engagement.

04

Trust and Confidentiality

I uphold the highest standards of integrity and confidentiality, ensuring your information is protected.

Common Inquiries

Frequently Asked Questions

How Can I Help
Your Business Grow?

Contact me today to explore customized strategy consulting and coaching opportunities tailored just for you.

Get Started
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